Nottingham delegation visits Aurora’s silk scarf brand to explore new possibilities for silk art and international cooperation

On April 16, 2017, a delegation from Nottingham, UK visited Aurora Group and conducted an in-depth visit to its silk scarf brand. In the exhibition space full of artistic atmosphere, the delegation members appreciated the brand’s highly designed silk scarf works up close. These scarves blend exquisite craftsmanship with diverse artistic inspirations, such as the colorful and complex patterned scarves displayed on site, which showcase the delicacy of silk material and the ingenuity of design in every detail.
This visit has built a bridge for exchanges between China and the UK in the fields of silk culture inheritance, fashion design innovation, ecc. The delegation members highly praised the craftsmanship and artistic value of the brand’s scarves. The two sides discussed topics such as the international development of the silk industry and the cross-border integration of design concepts, laying the groundwork for possible future cooperation and injecting new impetus into Aurora’s scarves brand to further expand its international vision and deeply cultivate the European and American markets.