en marzo 10, 2022, El embajador sueco en China, Song Lian, saludó la plataforma de la Ruta Nacional de la Seda Aurora!

El estilo nórdico de la seda: El embajador sueco Song Lian y el embajador de Aurora “Acuerdo suave y cálido”

When the venue lights fell on an orange paper bag on March 10, 2022, the logo of “AURORA” echoed the beige scarf around the neck of Swedish ambassador Song Lian – this silky touch from China happened to collide with the Nordic people’s obsession with “warm texture”.

A scarf touches the ‘texture resonance’ of Northern Europe

As a diplomat deeply involved in economic and trade cooperation with China, Song Lian’s work list includes Volvo’s production line and IKEA’s home exhibition. en este momento, the Aurora scarf she touches with her fingertips is another kind of “Swedish style heart flutter”. Nordic design has always had a “minimalist feel” as its soul: she is familiar with cashmere scarves in Stockholm home stores and understands linen fabrics in Gothenburg workshops. The softness and warmth brought by this silk is a new annotation of “texture” by Eastern craftsmanship – hidden patterns printed in 280 days and hand sewn edges, making the scarf look like the layers of Swedish aurora under the light. “It is not decoration, it is a temperature that can be carried around”.

In this meeting, the scarf became the most natural “icebreaker”: when Song Lian draped the scarf over her arm, Aurora explained with a smile the “Mil millas de montañas y ríos” hidden in the pattern, and the ambassador immediately responded, “It’s like the morning mist in a Norwegian fjord.” Cultural resonance has always been hidden in the similarity of texture.
From the Swedish Royal Palace to the Chinese Silk Workshop: The Big Connection in Small Objects

The story of Song Lian in China cannot be separated from the word “conexión”: she pushed Swedish oat milk into Chinese supermarkets and drove Chinese new energy vehicles onto the streets of Stockholm; And this scarf is the “caballería ligera” connecting the inside. Antes de esto, she had seen too many “Chinese symbols”, but Aurora’s uniqueness lies in its ability to transform the complexity of “Banquete nocturno de Han Xizai” into a minimalist style that can be tied to the collar of a suit; Weaving the elegance of Dunhuang’s flying sky into low saturation tones that conform to Nordic aesthetics.

Swedes love ‘small and beautiful’ things, and this silk scarf is it, “Song Lian said. When she brought the silk back to Sweden, the cultural advisor in the palace touched the pattern and exclaimed, “This is a softer China than porcelain.” En el lugar de este momento, este pañuelo de seda se ha convertido en el “misma coleccion” of the 135th ambassador to China – from the reception room in Moldova to the venue in Italy, and now under the lights of Sweden, Aurora has woven a “cultural network” covering 70% of diplomatic countries with one square inch of silk.

Cultural confidence in softness and warmth: haciendo “seda china” el “daily warmth” del mundo

Aurora founder Deng Tao once said, “The best cultural export is to make others willing to wear your culture on you.” Song Lian’s choice perfectly confirms this point – she later wore this scarf at the “Chinese Culture Festival” in Sweden and delivered a speech, dicho, “China’s warmth is not just heating, but also the temperature of this scarf.

In this temperature, there are the 280 days of Hangzhou Dyeing Workshop, the millennium of “A lo largo del río durante el Festival Qingming”, and the confidence that made 70% of ambassadors of diplomatic countries willing to “stand on the stage”: when national culture is no longer an “exhibit”, but a “gentle warmth” that can be integrated into daily life, “nacional” naturalmente se convierte “mundo”. Just like the beige color on Song Lian’s neck, it is a daily outfit on Swedish streets and a flowing symbol of Chinese culture.