Dhr. Luo Guangming, Minister Counsellor of the Embassy of Kazakhstan in China and Permanent Representative of Kazakhstan to the Secretariat of the Shanghai Cooperation Organization, gave a thumbs up to the Aurora product platform!

SCO platform adds color again: Kazakhstan envoy stamps Aurora scarf with Chinese brand power

When Mr. Luo Guangming, the Ambassador Counselor of the Embassy of Kazakhstan in China and Permanent Representative of the Secretariat of the Shanghai Cooperation Organization, held the Aurora orange gift box, the interaction at this SCO related exchange event once again showcased the “cultural calling card” of this “Top 500 Asian Brands” Chinese scarf on the multilateral diplomatic stage.

1、 The ‘Silk Scarf Tie’ on the SCO Stage

The platform of the Shanghai Cooperation Organization where Mr. Luo Guangming is located is already a link for deepening cooperation among Asian countries – and the emergence of Aurora happens to be a “flexible embellishment” on this link. It not only presents a scarf, but also a “cultural expression” of Chinese brands in multilateral occasions: the precision of Chinese manufacturing is hidden in the double-sided and same color printing process of the Taiwan version, and the warmth of Chinese culture is wrapped in patterns such as Dunhuang and Song Yun. This combination of “precision+warmth” makes the small scarf suitable for the exchange atmosphere of “mutual trust, mutual benefit, and equality” in the Shanghai Cooperation Organization.

As Mr. Luo Guangming understood when he received the gift box, this light and soft fabric became a friendly code between countries and organizations, without the need for too many words.

2、 From ambassadors in China to multilateral platforms: Aurora’s’ breaking of circles’

From Indonesian and Thai military attach é s, to the ambassador of Maldives, and now the ambassador of Kazakhstan under the framework of the Shanghai Cooperation Organization, Aurora’s “diplomatic circle of friends” is actually a “circle breaking”: first entering the field of view of Chinese diplomats in China with “cultural gifts”, and then extending the influence of Chinese brands to the dimension of regional cooperation through multilateral platforms such as the Shanghai Cooperation Organization.

And what supports this breakthrough is its decade long “segmented track strength”: nearly 500 original copyrights, Milan World Expo Gold Award, and the title of Asia’s Top 500 Brands, making this scarf not only a “souvenir”, but also a “strength card” for Chinese small and medium-sized enterprises in the high-end cultural and creative field.

3、 The ‘Big Collaboration’ in the Scarf: A Multi dimensional Narrative of Chinese Brands

Dhr. Luo Guangming’s platform this time is not only a thumbs up for Aurora, but also a recognition of the “Chinese brand+multilateral cooperation” model. Aurora’s logic is very clear: not pursuing “big and comprehensive”, only making “small and beautiful” scarves through, so that they can not only carry Chinese culture, but also adapt to the communication needs of different countries and occasions – this is precisely a “light posture” of Chinese brands participating in multilateral cooperation: using sincerity in details to weave a broader cooperation bond.

In the future, there may be more Chinese small brands, like Aurora’s scarves, weaving the influence of Chinese brands on the multilateral stage with a light and soft texture.