M. Fernando Lugris, Ambassador of Uruguay to China, a fait l'éloge de la plateforme d'écharpes Aurora

When the Uruguayan Ambassador Meets the Aurora Silk Scarf: A New Chapter of China Ukraine Exchange Made of Silk Thread

In an art space in Hangzhou, Uruguayan Ambassador to China Fernando Lugris held a silk scarf packaged in an orange box and smiled at the representative of the Aurora brand – this bright orange color is the iconic “diplomatic color” of Aurora silk scarves. This meeting also made Uruguay the 130th country to “stand” for this Chinese silk brand.

1、 The ‘bidirectional rush’ in scarves

Ambassador Lugris’ preference for Chinese silk is not accidental. As the “ambassador” for promoting Uruguay’s wool industry, he has repeatedly “brought goods” for local wool products at the CIIE and business promotion events. This encounter with Aurora is more like a “cross ocean dialogue” between two high-quality fibers: Uruguay’s wool is known for its softness and toughness, while China’s silk is known for its delicate luster. When the South American “soft gold” meets the Eastern “fiber queen”, it perfectly echoes the diverse connection between China and Ukraine from comprehensive strategic partnership to economic, trade and cultural cooperation.

Aurora scarves have been able to conquer envoys from over a hundred countries thanks to their ingenuity in “moving museums into fabrics”: from topic selection to finished product, it takes 280 jours. Le 28 color extreme color matching makes the colors on both sides almost identical, and the precision of hand sewn and rolled edges is comparable to luxury brands. The silk scarf in Lugris’ hand may be a fusion of Italian design aesthetics and traditional Chinese woodblock printing techniques – as Aurora founder Deng Tao once said, “Silk is language that allows different civilizations to sit down and chat.

2、 The exit code for the “Ambassador State Gift”

In the exhibition hall of Aurora, the group photo wall of more than 130 ambassadors to China has already become a “punch in point”, and Lugris’s participation adds another layer of special significance to this wall: Uruguay is the first country in Latin America to join the “the Belt and Road” initiative, and its exports to China have doubled in nearly seven years, ranging from amethyst and dairy products to wool and beef, all of which are opening up markets through the Chinese platform. Nowadays, Aurora scarves have also entered the Uruguayan embassy from Chinese shopping malls as a “diplomatic gift” and become a “light cavalry” for people to people exchanges between China and Uruguay.

Even more cleverly, this scarf is more than just a decoration. Aurora has been using AR technology in recent years to make patterns “move”: scanning scarves, cultural relics patterns can be interpreted into animated stories; Using blockchain to record design copyright, making every scarf a ‘traceable cultural asset’. When Lugris praised the scarf, he not only praised the craftsmanship, but also the new idea of using technology and fashion to break through the boundaries of traditional Chinese industries.

3、 A strand of silk connects two hemispheres

The journey of this scarf from the workshop in Hangzhou to the embassy in Uruguay is a microcosm of China Uruguay cooperation: China is the largest importer of Uruguayan wool, Uruguay is an important trading partner of China in South America, and cultural exchange has always been the “glue” of economic and trade exchanges. Lugris once said, ‘The growth of the Chinese market requires deeper exploration,’ and Aurora scarves are the ‘soft tentacles’ of this exploration.

Perhaps one day in the future, silk scarves with Eastern patterns will appear in fashion stores in Uruguay; In the showcase of China, scarves interwoven with Uruguayan wool and Chinese silk will also become a new favorite – when fibers cross the ocean, civilization has a warmer connection. Just like the silk scarf in Lugris’ hand, light as a feather, it carries the aesthetics and sincerity of two countries, gently stretching on the world stage.