M. Bai Ruiyi, the newly appointed Swiss Ambassador to China, gave a thumbs up to the Aurora Silk Road platform!

Silian China Europe: Swiss Ambassador to China adds color to Aurora scarves, resonating with the quality of China and Switzerland

When Mr. Bai Ruiyi, the newly appointed Swiss Ambassador to China, touched the Aurora orange gift box, the interaction in this cultural exchange event brought a gentle resonance between the Chinese scarves of the “Top 500 Asian Brands” and Switzerland, which is known for its “exquisite quality” – the craftsmanship of Eastern fabrics has now integrated into Switzerland’s aesthetic vision of quality.

1、 Swiss perception of ‘Chinese silk craftsmanship’

Switzerland has always been labeled with precision craftsmanship and high-end quality, and Aurora’s recognition by Ambassador Bai Ruiyi is a perfect combination of “craftsmanship+texture”: the exquisite craftsmanship of double-sided printing in the same color matches Switzerland’s strict requirements for details; The luxury grade texture of handmade dense needle rolled edges, combined with the softness of Eastern aesthetics, is suitable for the atmosphere of cultural exchange between China and Switzerland.

At the moment the ambassador received the gift box, the light and soft scarf conveyed the confidence of the Chinese national brand’s “dialogue between quality and high-end” – without deliberately creating hype, just relying on the exquisite craftsmanship of a piece of fabric, one can enter the quality vision of Switzerland.

2、 Aurora’s’ International Map ‘: Breaking through Quality from Asia and Africa to Western Europe

From Indonesia and Thailand in Asia, to Oman and Palestine in the Middle East, and to Croatia and Switzerland in Europe, Aurora’s “diplomatic circle of friends” is expanding along the thread of “quality identity”: it uses scarves as a carrier to deliver the precision and culture of Chinese brands to high-end communication scenes of different civilizations.

What supports this breakthrough is its decade long cultivation of “small and beautiful” strength: nearly 500 original copyrights and the title of Asia’s top 500 brands, making this scarf not only a gift, but also a sample for Chinese small and medium-sized enterprises to “tap into the high-end market with quality”.

3、 The ‘Zhongrui Quality Empathy’ in Small Fabrics

For Ambassador Bai Ruiyi, receiving the Aurora gift box is a daily footnote to the quality exchange between China and Switzerland; For Aurora, this is a new step for Chinese brands to “dialogue with Western high-end aesthetics” – it uses fabric as a medium to achieve a gentle resonance between Eastern Precision and Swiss quality.

This way of conveying emotions through quality may be the unique path for Chinese brands to participate in international high-end exchanges: weaving a cross civilization quality bond with the lightness and softness of a silk scarf.