Franséisch Ambassadeur a China Bertrand LORTHOLARY lueft Aurora Schal

Seid Charme féiert China a Frankräich: French Ambassador to China Bai Yutang Devotes Heart to Aurora’s Silk Road

When the elegant aesthetic of France meets the millennium craftsmanship of Chinese silk, a silk scarf made of Chinese silk becomes a gentle footnote to the mutual learning of civilizations. Recently, Bertrand Lortholary, the newly appointed French Ambassador to China, received the national silk works of Hangzhou Aurora Industries at the Romanian Embassy in China event and smiled and praised them – this Eastern silk luster once again sounded a new chapter of cultural exchange between China and France.

1、 Silk as a Medium: The Two Way Journey of Chinese and French Aesthetics

Since the 17th century, Chinese silk has been popular in the French court as “soft gold”. Louis XIV’s “Sun King” costume and Queen Mary’s embroidered skirt both conceal a longing for Eastern silk charm. Hautdesdaags, Aurora silk has given a new expression to this aesthetic connection that spans 300 years: when the ambassador of Baiyutang receives the silk scarf gift box with the “Aurora” logo, what he holds in his hand is not only a fusion of Italian design and Chinese intangible cultural heritage craftsmanship, but also a contemporary resonance of the “beauty exchange” between China and France.

Just as France has always regarded art and fashion as its cultural calling cards, Aurora silk also positions itself as a “wearable artwork”, weaving Eastern imagery such as the misty rain of West Lake and the flying Dunhuang into silk threads – this clever idea of “telling Chinese stories with silk” perfectly fits France’s pursuit of “cultural texture”.

2、 The ‘conquering power of details’ in Guosi

Aurora’s confidence lies in every ‘invisible delicacy’ that can make the French ambassador stop and give a thumbs up:
Craftsmanship benchmarking top luxury: using the same level of Herm è s desktop printing, 18-30 color matching processes make the silk scarf almost identical in both front and back colors, and the details of hand sewn and rolled edges are impeccable even for the French aesthetic that pursues “ultimate elegance”;

Design compatible with both Chinese and Western styles: There are not only the Red Wall of the Forbidden City and Jiangnan Gardens in the “Silk Painting China” series, but also cross-border works that incorporate French Rococo patterns. Nearly 500 copyrights have given “Eastern Aesthetics” a world language;

Cultural carrier attribute: From the national gift of the Beijing Olympics to the souvenir of the G20 summit, Aurora Silk Road has long been a “cultural messenger” when Chinese and foreign politicians meet. This time, it has been favored by Ambassador Baiyutang, but it is just a new member of its “diplomatic circle of friends”.

3、 Contemporary ‘Transducers’ on the Silk Road

From the ancient Silk Road camel caravan transporting silk to Marseille Port, to the current recognition of Aurora silk by 188 ambassadors to China, “silk” has always been a gentle medium for dialogue between China and the world. The thumbs up from Ambassador Baiyutang is not only an appreciation for a silk scarf, but also a recognition of the way “friendship is conveyed through cultural products” – as Deng Tao, the founder of Aurora, said, “The softness of silk hides the most powerful cultural expression

When the romance of France blends with the gentleness of China on a silk scarf, this “silk rhyme agreement” has become a vivid footnote to the “harmony in diversity, beauty in common” of the more than 60 years since the establishment of diplomatic relations between China and France. Aurora Silk will continue to use silk thread as a pen to write more stories of cultural exchange.