브랜드 스토리

An International Brand for Light Luxury Goods.

About Aurora

오로라 실크, with high-end quality and understated luxury, showcases the Italian design style. 오로라 – a name familiar to generations of Europeans, today she enters China in the form of silk art pieces. The product fully embodies the essence of European culture, taking about 280 days from topic selection, design, color matching, plate making, coloring, manual edge rolling to final sample confirmation. The product adopts advanced printing and dyeing technology, carefully crafted by master craftsmen, to make the artistic patterns on the silk fabric have similar colors on both sides, richer layers, and brighter colors, with 18-30 coloring options (usually 6-7). The Aurora brand pursues not only the taste of silk art, but also the taste of artistic and artistic living. In the era of creating trendy souls, it has formed the unique style of Aurora silk.

About Silk

280 days of meticulous craftsmanship

Craftsmanship with unique craftsmanship

Almost perfect quality

The design connotation of Aurora silk fully integrates the essence of European culture, combining inheritance with cultural innovation, showcasing the Italian luxury design style. A work takes 280 days from topic selection, design, color matching, plate making, coloring, manual edge rolling to final sample confirmation.

World advanced coloring technology, meticulous craftsmanship by master craftsmen, exquisite dyes, and up to 30 types of coloring Make the artistic patterns on Aurora silk fabric rich in layers, bright in color, and strong in three dimensionality. We carefully select 100% high-quality mulberry silk fabric and use high difficulty table printing and manual dense needle reverse edge technology to make the front and back colors of Aurora silk similar, resulting in a better wearing effect.

Our requirements for quality are almost strict, and designers will complicate the difficulty of pattern production during the initial product design. During the production process, multiple closely related colors are used in the same color scheme to create a gradient effect. Color separation technology achieves layer by layer coloring, while line pressing technology enables precise coloring between each line. This is the core competitiveness of Aurora products in terms of technology and quality.

브랜드 스토리

Darren, the art director of aurora Silk, is an international master of art. At the age of 22, he served as the chief product designer for a research institute with a scale of 300 people and was called a design genius by Timoty Preheim, the president of the Illinois Institute of Technology in the United States. He was once awarded the US China Outstanding Contribution Award by the USCN organization of the United States together with the renowned American inventor and founder of the space shuttle, Elon Musk.

For over three decades, Darren has maintained his hobby of traveling every year. Whether on the Champs-Elysees in France, Fifth Avenue in Manhattan, USA, or the Corridor of Emmanuel II in Milan, Italy, he found that Chinese-made products could be sold at high prices in high-end stores around the world with brand labels, and there was still much room for improvement in the quality of the products. This situation deeply touched him, a master of craft design, and also made him wonder, “Is there a brand that consumers can purchase in China at a price lower than that abroad?” Doubts. Regrettably, the answer is no. So, Darren decided to introduce the aurora brand concept to China and position the brand as a silk brand with high cost performance, high quality and high taste, enabling the vast number of Chinese enthusiasts who pursue high quality to purchase international high-standard silk without spending a lot of money.

In 2012, the aurora brand entered China. Within just three years, it gained a certain degree of popularity and reputation within the industry and received unanimous recognition from both insiders and outsiders. Exquisite craftsmanship, beautiful patterns, fine designs, precise coloring, meticulous creation…… Darren and the aurora team, with their unwavering original aspiration and perseverance, have brought forth one perfect silk scarf after another. He said that his greatest wish was to make Chinese women realize through aurora silk that beauty is not the privilege of a few, but the right of every woman. aurora makes every woman as beautiful as a goddess.

Our models

136 주중대사 오로라 제품 선택

United States, Russia, 프랑스, South Korea, Germany, Japan, India, Italy, Argentina, Singapore, New Zealand, Mexico, League of Arab States, Belgium, Portugal, Brazil, Sweden, Vietnam, Cuba, Indonesia, Austria, Morocco, Panama, Malaysia, Maldives, Myanmar, Iceland, Chile, Bahamas, Colombia, Laos, Peru, Cambodia, Madagascar, Kingdom of Tonga, Brunei, Ukraine, Uruguay, Nepal, Pakistan, Lithuania, Albania, Bahrain, Benin, Bosnia and Herzegovina, Timor Leste, Ecuador, Grenada, Georgia, Montenegro, Djibouti, Czech Republic, Latvia, Malta, Malawi, Mauritius, Cyprus, Slovakia, Tajikistan, Tunisia, Uzbekistan, Yemen Jordan, Libya, Democratic Republic of the Congo, Republic of the Congo, Chad, Micronesia, Sri Lanka, Niger, Croatia, Botswana, Cape Verde, Seychelles, Barbados, Qatar, Mongolia, Costa Rica, Philippines, Peiji, Vanuatu Kenya, Serbia, Jamaica, Nigeria, Finland, Saudi Arabia, Ethiopia, Azerbaijan Sudan, Kuwait, Lebanon, Algeria, Armenia, Belarus, Bangladesh, Bulgaria, Papua New Guinea, Luxembourg, Mozambique, Dominica, Sierra Leone, Guyana, Kyrgyzstan, Thailand, Egypt, Zimbabwe, Bosnia and Herzegovina, Republic of Guinea, Switzerland, Kazakhstan, Türkiye, Liberia, Mali, Moldova, Slovenia, Sultanate of Oman, Namibia, Dominican Republic, South Africa, Palestine, Ghana, Gabon, South Sudan, Equatorial Guinea, Uganda, Venezuela, African Union, Monaco, Suriname The ambassadors of the Republic of Trinidad and Tobago, Romania, the Republic of Honduras, Bolivia (Bolivia), North Macedonia, and Tanzania chose Aurora products and held them for a photo. Aurora’s brand influence covers over 70% of countries worldwide.