From February 17th to February 20th Eastern Time (2nd to 5th of the Lunar New Year), Deng Tao, Chairman of Aurora Industries, showcased Aurora’s brand on the Nasdaq screen in Times Square, New York, USA, to congratulate Chinese people around the world on the Chinese New Year. The screen was broadcasted on the “World’s First Screen” at a height of 36.6 meters from the second to the fifth day of the Lunar New Year, with a total of about 160 rotations.

Aurora lands on NASDAQ big screen
The world’s first screen
Times Square in New York attracts 300000 people every day, with a total of approximately 100 million people. There are thousands of advertising screens in the golden area where every inch of land is precious, among which the largest Nasdaq screen is the most eye-catching, known as the “world’s first screen”. Its enormous influence and iconic significance have become a stage for top global brands to showcase to the world – Apple Facebook、 Famous companies such as Alibaba, Sina, and Baidu have all appeared here, making it a coveted honor for global enterprises.

Coinciding with the Chinese New Year, Aurora Industrial brought the art of silk porcelain to the other side of the ocean, lighting up the new year with Chinese red. The screen uses the unique festive red and yellow colors of Chinese New Year, accompanied by Aurora’s unique “Goddess Head” logo, to present the intelligent manufacturing and innovation power from Chinese enterprises in a stunning way. Aurora Chairman Deng Tao wore the “Double Dragon Play Pearl” long scarf of Aurora’s brand Silkworm Seal, bowed with both hands, and sent New Year’s greetings to Chinese people around the world.

Aurora Chairman wears’ Double Dragon Play Pearl ‘scarf to pay New Year’s greetings
The first silk porcelain enterprise to be listed on NASDAQ
Aurora is the world’s first silk and porcelain company to be listed on the NASDAQ screen. Previously, Aurora received a thumbs up from former US President Carter and 80 ambassadors to China. The enterprise was awarded the “Demonstration Base of Chinese Traditional Crafts” by the Chinese Academy of Sciences, supported by the national cocoon and silk project funds, and awarded the “American Chinese Creative Industry Cooperation Base” by the US China Business Association. This is not only an international recognition of Aurora, but also the best example of Chinese silk porcelain stepping onto the world stage.

Former US President Carter (center), Executive Vice Chairman of the US China Business Association Wu Gaolin (right), and Aurora Chairman Deng Tao (left) take a photo together

The current ambassador to China is standing on the Aurora platform


Aurora, with its craftsmanship spirit, continuously improves its design and craftsmanship, striving to create high-quality silk and ceramics. That’s also why Aurora was able to make it to the “world’s first screen” and become the first silk and porcelain company to make it to the center of global attention.
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