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家 Silk brand

Silk brand

76 Articles
Slovenia's Ambassador to China, Ms. Su Lan, holds Aurora silk and praises China's high-end silk scarf platform!
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Slovenia’s Ambassador to China, Ms. Su Lan, holds Aurora silk and praises China’s high-end silk scarf platform!

Silian Adriatic: Slovenian Ambassador Sulan’s’ Elegant Covenant ‘with Aurora In the warm light of the crystal chandelier, the skirt of Slovenian Ambassador to...

によるJuly 6, 2022
Thai Ambassador to China, 氏. and Mrs. Atayu Sisamu, hold Aurora silk and give a thumbs up to China's high-end silk scarf platform!
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Thai Ambassador to China, 氏. and Mrs. Atayu Sisamu, hold Aurora silk and give a thumbs up to China’s high-end silk scarf platform!

Silk knot between China and Thailand: When the smiles of the Thai ambassador couple meet the warmth of the East in Aurora In...

によるJuly 1, 2022
Belgian cultural counselor and Italian cultural counselor join hands to give a thumbs up to the Aurora Silk Road platform!
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Belgian cultural counselor and Italian cultural counselor join hands to give a thumbs up to the Aurora Silk Road platform!

Silian Double ‘Comparison’: When Belgian and Italian Counselors Jointly Hold This Chinese Silk ScarfOn March 11, 2022, in the venue, a red curtain...

による行進 11, 2022
On March 10, 2022, Swedish Ambassador to China Song Lian gave a thumbs up to Aurora National Silk Road platform!
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On March 10, 2022, Swedish Ambassador to China Song Lian gave a thumbs up to Aurora National Silk Road platform!

The Nordic style of silk: Swedish Ambassador Song Lian and Aurora’s “Soft and Warm Agreement”When the venue lights fell on an orange paper...

による行進 10, 2022
On the morning of March 9, 2022, 氏. Fang Lanyi, the Italian Ambassador to China, gave a thumbs up to the Aurora Silk Road platform
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On the morning of March 9, 2022, 氏. Fang Lanyi, the Italian Ambassador to China, gave a thumbs up to the Aurora Silk Road platform

The “Italian” fate on the Silk Road: When the Italian ambassador took over this Chinese scarfAt the Beijing venue in March 2022, the...

による行進 9, 2022
氏. Dumitru Belakis, Ambassador of Moldova to China, gives a thumbs up to the Aurora Silk Road platform!
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氏. Dumitru Belakis, Ambassador of Moldova to China, gives a thumbs up to the Aurora Silk Road platform!

A Silk Scarf Connecting the World: When the Moldovan Ambassador Meets Aurora’s’ Silk Diplomacy ‘ In March 2022, in the reception room of...

による行進 7, 2022
Silian Mali: Aurora State Gift, "Eastern Preference" of 112 Ambassadors When the red, yellow, and green national flags of the Republic of Mali are interwoven with Chinese elements in the Embassy of the Republic of Mali in China, an orange gift box completes a trans Saharan connection in the hands of Ambassador Didier Daco and the Aurora representative. On December 23, 2021, when the Malian ambassador received the Aurora Silk National Gift, he became the 112th ambassador to China to stand up for this Chinese brand. From Paris to Bamako, from the Pacific to the African savannah, Aurora's scarves are becoming a gentle calling card for China's dialogue with the world in the form of "soft gold". 1、 From Mali Grassland to Jiangnan Silk Weaving: Civilization Coexistence in Silk Scarves Mali's mud dyed fabrics and Chinese silk are both poems written by the earth to the world, "Ambassador Dako sighed as he rubbed the patterns on the silk scarf. In this Aurora national gift, there is a "civilization code" exclusive to China and Malaysia: 6A grade mulberry silk as the base, woven into the mud wall texture of the ancient city of Djene in Mali, and dyed with Chinese ink to create the ripples of the Niger River - just like the cotton and cashew nuts exported by Mali to China, Chinese silk has also become a "light link" for cultural exchanges between China and Malaysia as a "national gift". The wood carved sofa in the embassy and the African geometric patterns on the silk scarves seem to echo: the mutual learning of civilizations on the ancient Silk Road has become a new resonance of "silk and mud dyeing" between China and Mali under the framework of the "the Belt and Road". 2、 112 Countries' Choice: Why Aurora Became a 'Diplomatic Pet' When Ambassador Daco became the 112th speaker, Aurora's "national pride" had already been written in the details: The craftsmanship is luxurious enough: the handmade rolled edges and stitches are finer than international luxury goods, and the texture of the copper plated real gold gift box makes it stand out with "Hermes level quality" at international gift shows; Understanding empathy in design: Every national gift incorporates the cultural symbols of the other country - giving Mali scarves the ancient city of Jene pattern, giving France Versailles rolled grass, and giving Uzbekistan Samarkand pattern, turning "gifts" into "keys to understanding each other"; Wide coverage: Nowadays, it has entered the embassies of over 60% of countries in China and covered more than 70% of countries with diplomatic relations, becoming a "small but beautiful" cultural export sample. 3、 The "Chinese Brand World Road" in the scarf From the old workshop of Hangzhou Silk Factory to the display shelves of 112 embassies in China, Aurora's story is a microcosm of Chinese brands' "breaking through boundaries with culture": It is not about "cheap goods going abroad", but about the dual value of "culture+quality", allowing Chinese silk to return to its international positioning as "soft gold"; It is not a "symbol pile up", but a weaving of the other party's culture into the warp and weft, turning "national etiquette" into a two-way tribute to civilization - as Ambassador Dako said, "This scarf shows me Mali and China When the orange gift box was placed on the desk of the Malian embassy, the light happened to fall on the ripples of the Niger River on the silk scarf. This gift is a witness to the friendship between Mali and China, and a vivid footnote to Aurora's "national, global" message - using silk as a medium and beauty as a bridge, in 112 "gentle handshakes", Chinese brands are entering the world's vision in the softest way possible.
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Ambassador of the Republic of Mali to China: 氏. Didier Daco praises the Aurora Silk National Ceremony platform at the Embassy of Mali in China

Silian Mali: Aurora State Gift, “Eastern Preference” of 112 AmbassadorsWhen the red, yellow, and green national flags of the Republic of Mali are...

によるDecember 23, 2021
氏. Carlos Lafuya, the newly appointed Ambassador of the Republic of Ecuador to China, received the Aurora Silk Country Gift
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氏. Carlos Lafuya, the newly appointed Ambassador of the Republic of Ecuador to China, received the Aurora Silk Country Gift

Silk Rhyme Connecting Latin America: The Cross Ocean Treaty between China and Ecuador in Aurora’s National RitesWhen the Chinese red and Ecuadorian yellow,...

によるJanuary 28, 2021
Counsellor of the Embassy of the Republic of Uzbekistan in China: 氏. Abdulla Yevgeny Nurkin received the Aurora Silk State Gift.
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Counsellor of the Embassy of the Republic of Uzbekistan in China: 氏. Abdulla Yevgeny Nurkin received the Aurora Silk State Gift.

Silk scarves connecting the Silk Road: the “civilized handshake” between China and Ukraine in the Aurora National GiftWhen the Chinese red and Uzbek...

によるJanuary 28, 2021
On December 3, 2019, Professor Elico, a ceramic silk expert from Lyon, France, visited Aurora with his students for inspection.
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Professor Elico, a French ceramic silk expert, came to Aurora and gave a thumbs up

On December 3, 2019, Professor Elico, a ceramic silk expert from Lyon, France, visited Aurora with his students for inspection. 氏. Deng Tao,...

によるDecember 3, 2019
Kyrgyz Ambassador to China stands on Aurora platform: cultural and economic ties between China and Kyrgyzstan in scarves
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Kyrgyz Ambassador to China stands on Aurora platform: cultural and economic ties between China and Kyrgyzstan in scarves

When the office of the Ambassador of the Kyrgyz Republic to China saw the figure of the silk scarf brand “ITARORA” (Aurora) from...

によるJuly 23, 2019
The President's wife (left) takes a photo with a long scarf of double dragons playing with pearls in her hand
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Bulgarian President’s wife praises Aurora platform under Silkworm Group

On July 3, 2019, Bulgarian President Radev visited China with his wife Desislava Kirilova Radeva. Bulgaria was one of the earliest countries to...

によるJuly 3, 2019
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