Indonesian military attach é to China, Prayut Mr. Bomana and Thai military attach é in China, Mr. Balatai, held Aurora products and gave a thumbs up to the Chinese brand, which has been ranked among the top 500 Asian brands.

When Asian military officials stand up for Chinese scarves: How Aurora’s “silk paintings” weave international business cards

When Indonesian military attach é to China, Prayut Bomana, and Thai military attach é to China, Balatai, held the orange gift box with the “Aurora” logo in their hands, the interaction under the lights of the dinner party had already surpassed a simple gift handover – it was recognized by many Asian countries and added an international footnote to the Chinese brand Aurora, which was awarded the “2022 Asia Top 500 Brands”.

1、 The ‘Asian Brand Power’ in Square Silk Scarves

Aurora’s name is now closely associated with “high-end scarves” and “national cultural and creative gifts”. This company, born in Hangzhou in 2012, has spent more than ten years polishing a scarf into the business card of the “Top 500 Asian Brands”. At the 2022 Asian Brand Awards, it was listed alongside giants such as State Grid, Huawei, Tencent, and ranked 411th, becoming a benchmark for China’s gift industry to enter internationalization.

What made the two military attach é s stationed in China take the initiative to “stand on the platform” was their hidden strength: the scarves were printed using high difficulty platform printing technology, achieving consistent color on both sides; The details of hand sewn and rolled edges give each scarf a luxurious texture; Among nearly 500 original copyrighted patterns, there are both the artistic conception of traditional Chinese patterns and the integration of international popular design language. As founder Deng Tao once said, “High end is not just an advertising slogan, but a standard for weaving culture into silk

2、 From ‘Chinese scarves’ to’ Asian consensus’

This interaction is not accidental. Even before Aurora was selected as one of the top 500 Asian brands, it had already become a “soft calling card” for communication between China and foreign countries. Currently, nearly 130 foreign ambassadors to China have praised Chinese brands by holding their products. The participation of Indonesian and Thai military officials this time is more like a collective response from Asian partners to “Chinese quality”.

As a brand deeply rooted in the Asian market, Aurora’s “breaking through boundaries” logic is very clear: using scarves as a carrier, telling the story of “silk painting China” to the world. His works not only present grand themes such as the spirit of the Long March and the Chinese Dream, but also transform cultural symbols such as Hangzhou Song Yun and Dunhuang Flying Apsaras into fashionable language. This combination of “culture+craftsmanship” perfectly fits the background of Asian cultural integration.

3、 The ‘Big Ambition’ of Small Brands: Weaving the Global Matrix of Chinese Brands

When Prayut Bomana gave a thumbs up and Balatai showed the gift box with a smile, the camera captured not only a friendly interaction, but also the “brand confidence” of Chinese small and medium-sized enterprises. Aurora’s path confirms that being precise and thorough in segmented fields can also open the door to the international market – it refuses blind expansion, focuses on the high-end scarf track, and has a strong presence in the Asian brand map, with nearly 500 copyrights and the Milan World Expo Gold Award.

Nowadays, this scarf has gone from the workshop in Hangzhou to diplomatic occasions and fashion shows in many Asian countries. As Deng Tao said at the Asian Brand Forum, “What we need to do is to make Chinese scarves the ‘first aesthetic’ for the world to see China

And this interaction between military officials on the platform may just be the beginning – in the future, there will be more “Aurora” weaving the global network of Chinese brands in a small yet beautiful manner.